Zig Zag Pricing Models

Good morning! Have you ever wondered how to convince people to give you a lot of money without much effort? Maybe you’re starting a new business venture or need to fund a personal project, and you’re struggling to get the necessary financial support.

Well, look no further because, in this article, we will discuss the art of getting people to give you money effortlessly. Whether you’re an aspiring entrepreneur or someone who needs financial support, these tips and tricks will help you to persuade people to invest in your ideas without feeling like they’re being pressured or manipulated. So, sit back, relax, and get ready to learn how to get people to give you a lot of money without thinking much about it.

A Smarter Way To Ascend Customers Into High-Ticket Programs By Reducing Price Resistance

When it comes to this game we play as marketers and copywriters, there are two games to be played, the seen game and the unseen game.

The seen game is what everyone can see, and thus thanks to the nature of the industry we’re in, everyone in the game tries to copy, some call it “modeling”, others call it “fast follow,” others say it’s “copying,” in the end, it’s all the same thing…

By the way, the difference is:

  • Modeling – they model someone’s behavioral pattern.
  • Fast Follow – they do what you do.
  • Copying – they copy what you do.

So, in essence, it’s basically all just copying because they copy you because they want what you have.

I’ve had other “gurus” copy my models, pricing, strategies, etc… under the guise of “But I already knew that”, well if you did, why didn’t you do it before?

At some point, I will start naming, shaming, and kicking them in the nuts, because lord knows I love to stir up the pot and create drama as nothing more than good entertainment for the industry.

But truth be told, I can’t be mad at them for not having any actual talent, skills, or intelligence to figure it out on their own.

So, in order to play the game well and win the game — you must be aware of this and play the game as such so that they can only copy what you allow them to copy, and this is accomplished by what you allow them to “see”.

If they can’t see it, they can only copy PARTS of it, but when they try to do it without the other components, they fail, and that’s the point of playing two games so that you always win.

This will ensure that you always, and I mean ALWAYS, retain a competitive advantage in the game.

So let’s talk about one of the components of the unseen game. This one is out of my book, and it’s about architecting pricing models.

And it has to do with pricing models and how to lower resistance to people willingly giving you money to the tune of tens of thousands of dollars.

That’s why today we’re going to talk about price, you know, that people have to think about something before giving you money.

Keywords: “Think about” (keep this in mind for now, very important).

Because you see, THINKING in itself is a problem-solving activity, and if we have to THINK about anything, that means that the thing we think about is a problem, and thus if we have to think about it, there is resistance to it.

So when it comes to any sort of pricing, by the time they get there and have to THINK about it, well…. now YOU got a problem because they’re thinking about it.

And guess what they’re thinking bout?

  • Is this worth it?
  • Am I getting a return?
  • Do I trust him/her?
  • Do I trust myself with it?
  • Is this going to work for me?
  • What else can I buy with the money?

They think about all sorts of things, and guess what? Most of the things they think about are connected to reasons why NOT to give you money.

And as such the more they think about the price, the less likely they are to pay the price because there is resistance to the price, so the typical solution most marketers use is a “discount”, and what the “discount” does is basically lowers the thinking about it.

But on the flip, the less they have to think about it, the more likely they are to give you money and the more money they will give you.

So If they have to think about giving you money, there is resistance against giving you money.

If they don’t have to think about it, there is no resistance to giving you money.

Pretty simple concept, but easier said than done because you can not get them to NOT think about it.

So then the question becomes: How do you get them to NOT think about something already there right in front of them and that they have to overcome — such as the price and the money they have to give you?

That’s a $10 million dollar a year NET (money in the bank) question, and here’s the $10 million dollar a year NET (money in the bank) answer:

You expose them to it beforehand so that when the price does arrive, they don’t think about it all that much — so their subconscious mind can absorb it.

And so, therefore, they are pre-exposed to the price. What pre-exposure to pricing does is it lowers price resistance massively. If you think about all luxury goods with a high price tag, what do they have in common?

Well, you know exactly what the “thing” costs before you go “buy the thing”, and you’re not so much thinking about the price/value justification, but rather HOW you can afford it.

And this is a concept I call “Zig Zag Pricing”, and what it does do? it changes the position in mind from “Is this worth it?” to “How can I afford it?”.

And it’s one of the secret strategies I use to play an unseen game and build the biggest mastermind and industry with over 600 people — without ever doing a single promotion, webinar, event, zoom call, or anything…

While everyone else is spending $400k on events, non-stop zooms, webinars, seminars, and everything else, trying to get a few in. And today, I’m going to share it with you so you can use it in your business is extremely powerful. And it’s something that nobody noticed at all when I shared it a few months ago, people were just blown away, and everybody’s using it to work extremely well.

Here’s how it works:

At some point, when someone enters your world, they will be faced with the price. The problem of VSLs, Webinars, and everything else, even phone sales. Is that as most marketers’ products are total shit, they tend to “hide the price” and “hide the product”, behind “marketing”.

They allow the marketing to be the CONSUMABLE instead of focusing on the product to be the thing that is consumed.

And as such, they focus on marketing to “create value” in the prospect’s mind so that there is massive desire, yet the PAY OFF is in the product in itself.

What stands between the marketing/sales copy and the product is the price.

Price is the resistance to the purchase of the product. On one hand, if it’s a lot of money, less are likely to buy, if it’s free, more are likely to BUY IN, but you make no money.

The key is to charge LESS up front but EXPOSE them to the higher price without charging them, but giving them a CHOICE.

Let me illustrate how I’ve done it with a real example.

Let’s presume that we have two pricing tiers:

$500 / month or $4,500 / year.

You see, so we have about 70% take us on $500 and about 30% on $4.5k a year.

The 70% are pre-exposed to giving us $4,500, which is close to $5,000.

So the $4,500 is in their MINDs already as a POSSIBILITY.

Now, we can create another offer with 3 levels:

  • $5,000 to join and $2,000 a month AFTER the 1st month.
  • $7,500 to join and $1,500 a month AFTER the 1st month.
  • $10,000 to join and $1,000 a month AFTER the 1st month.
  • $20,000 pay in full / year.

Notice the $4,500 to $5,000 level possibility link? That’s the Zig Zag pricing model, the linkage.

Now I charge $5,000 – $10,000 / hour for consulting, which a ton of people pay by the way and I have a backlog of clients now.

Notice the $5,000 to $10,000? I didn’t just pick that price out of my mind, it’s because of the pre-exposure.

What I did was normalize it, so when I go, yeah, it’s $5,000 for the call, they go “Of course, not a big deal”.

Now, to take it further, I charge $20,000 a month to consult monthly, Well, how did I get $20k a month? Notice the top-tier pricing of the second offer of $20k / year.

You see how from the start when the “easy” buying decisions are made, I’ve already started to work on the later decisions, which are higher in price so that when the time comes to that, which time will come to that as I work on extremely long timelines, it just becomes EASY.

Now given, to be honest, we’re raising the price of the second offer to $30-$50k a year as it’s seriously underpriced at the moment, considering I do hot seats and daily fast feedback and basically work on everyone’s offers in there — including the “who’s who” of the game such as Tony Robbins, and a ton of other big names in there.

But even as I raise it, the private one will also go up, “Zig Zag pricing”.

So if you run webinars, ascension programs, high-ticket, phone calls, or whatever it is that you sell, and you face “buyer resistance” when the price is on the table, know that the reason there is resistance is that they are THINKING about it. And the reason they are THINKING about it is because they have NOT THOUGHT about it BEFORE.

Pre-expose them with Zig Zag pricing, and you will see just how easy it becomes to close people on prices that you thought were not possible for you.

P.S. This is just one of the unseen moves in the unseen game. Imagine the rest.

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