Lately, I’ve been doing something unique: I have been training non-copywriters to write copies. And then, I have been chiefing them alongside teams of traditionally trained copywriters. What I’ve noticed is this: So, obviously, I’ve been paying attention to “WHY” this is happening. Here’s what I’ve learned: Copywriters do not respect the outline. In my…
The “irresistible” offer. An offer so good, that no one can resist it. Just make one and you’re set. That’s all you need, nothing else, it’ll sell itself. Easier said than done, and that’s for as long as I remember, over the past 20 or so years in this game — I never read anywhere…
The control — every copywriter’s coveted prize that gives them instant status and massive bragging rights in the game and the sought-after cash cow for the offer owner. Everyone wants to have control, yet most don’t know how to beat the control — mainly because most are trying to guess how to do it. It…
I’m in the mood to teach more copy concepts lately, mostly because as much as I know about it, I don’t really teach it all that much. So I decided to change that and impart some wisdom to you guys regarding the nuances of copy, as it is one of my favorite things to play…
Good morning! Have you ever wondered how to convince people to give you a lot of money without much effort? Maybe you’re starting a new business venture or need to fund a personal project, and you’re struggling to get the necessary financial support. Well, look no further because, in this article, we will discuss the…