I Spent The Last 5 Years Biohacking My Way To Insane Productivity. Here Are 33 Tips I Believe Can Make A Big Difference In Your Life. Sunrise Watching This was the big daily habit that allowed me to start to change my life. In getting your bare eyes and skin exposed to the sunrise, outdoors,…
The “irresistible” offer. An offer so good, that no one can resist it. Just make one and you’re set. That’s all you need, nothing else, it’ll sell itself. Easier said than done, and that’s for as long as I remember, over the past 20 or so years in this game — I never read anywhere…
I love a good ‘prompt engineering’ project. There is a great Direct Marketing & Copywriting book called ‘The 16 Word Sales Letter’ and in it, it outlines a framework for creating a sales letter. I re-read the book today and thought “I wonder how I can get ChatGPT to create this faster for me but…
The control — every copywriter’s coveted prize that gives them instant status and massive bragging rights in the game and the sought-after cash cow for the offer owner. Everyone wants to have control, yet most don’t know how to beat the control — mainly because most are trying to guess how to do it. It…
I’m in the mood to teach more copy concepts lately, mostly because as much as I know about it, I don’t really teach it all that much. So I decided to change that and impart some wisdom to you guys regarding the nuances of copy, as it is one of my favorite things to play…
As with Facebook, Google [and therefore YouTube] are making lots of significant changes that will totally change the landscape of media buying and ultimately what works on the platform. The reasons for these changes range from Google wanting to sell more of their niche inventory (they know in-stream placements are most profitable) to wanting to…
Good morning! Have you ever wondered how to convince people to give you a lot of money without much effort? Maybe you’re starting a new business venture or need to fund a personal project, and you’re struggling to get the necessary financial support. Well, look no further because, in this article, we will discuss the…